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  • 04
  • Dec
  • 2017

Content Marketing and why is it so important?

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`Content is king’ is an oft-repeated phrase but in the present scenario, it is the king, queen, and in fact the whole army. Those days, when one could rely on advertising to connect with the customers, are well behind us. Today, content marketing is transforming the communication of brands with their consumers. A marketing agency in Bangalore, a tech loving city, needs to be aware that the popularity of social media has changed how consumers get information and has forced the companies to get close to their customers and create a sense of bonding. They need to keep churning out stories and information at regular intervals that can interest and facilitate a clearly defined audience and pursue it to invest time and money in the brand.

 

A company that creates relevant and valuable content for people and markets it well is rated higher and has a better brand image than the one that does not. The former is considered as voice of authority and thus, has more following. Also since the communication is two-way with customers giving their feedback, the relationship helps in identifying the needs of consumer better, reducing the amount of complaints, and making tailor-made marketing strategies according to those needs and suggestions.

 

Good quality, creative and unique articles and not just keyword-heavy copies are preferred by both customers and search engines. A vast population of internet subscribers, especially in metropolitan cities visit websites and social media accounts because there is something to engage and entertain them like short films, pictures, memes, articles, podcasts etc. A point that should be thoroughly noted by a marketing agency in Bangalore and other megacities. With more businesses going online, brilliant content backed by a well-targeted and customized content marketing strategy will bring in rich dividends, both in terms of generating more sales and developing a loyal customer base by reaching out to individuals who didn’t even know that your brand existed.

 

Also, content marketing is cost-effective compared to many other marketing tools, but it demands time and patience more than big investments. Profits flow in once you are able to establish a special association with the prospects. Another advantage of content marketing is that the owner doesn’t need to have any prior experience of traditional marketing. It’s a new ball game and a level playing field with a lot of scope of making mistakes and learning, a win-win situation for a marketing agency in Bangalore, a city with a population open to fresh ideas. Strategies may not hit the bull’s eye in the first attempt but one can easily revamp the strategy once the faults have been identified.

 

However, remember, the core of content marketing lies in caring for the customer and convincing them of that in way possible.

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