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Search Engine Marketing

Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. Pay-per-click is commonly associated with search engines.

Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns.

Bidding

After the information about the project has been distributed to contractors, the bidding process begins. The bidding process can differ, depending on the rules set by the client. In some cases, sealed bids will be submitted and the customer will evaluate them. In other cases, a more informal bidding process will be involved in which contractors simply give a total amount that they can do the job for.

Reviewing the Bids

The customer will typically set a deadline on when the last bids will be accepted. Once that deadline is reached, the customer will begin reviewing the bids. The length of time that it takes to review the bids could vary, depending on the number of bids received.

Awarding the Contract

After the bids have been thoroughly reviewed, the customer will award the contract to one bidder. In most cases, the bidder with the lowest bid wins. In some situations, the bidder will award the contract not only on price but other factors as well. For instance, the customer may be inclined to go with a more reputable provider or with those where a prior relationship exists.

About AdWords campaign types

Advertising with AdWords starts with creating a campaign. The type of campaign you choose to create should be based on your advertising goals. For example, if you’d like to show ads on Google.com to get more visitors to your website, that would be a Search Network campaign.

Each advertising network has different types of campaigns to suit your goals. This article goes through some campaign types.

The campaign type determines where customers will be able to see your ads, but you make this more specific by targeting your ads.

Campaign types include:

  • Search Network with Display Select
  • Search Network only
  • Display Network only
  • Shopping
  • Video

The campaign subtype determines which settings and options are available, such as the types of ads you can design.

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  • Account setup, comprehensive keyword research and bid management
  • Competitive analysis, creation of ad copies, conversion code setup
  • Conversion tracking, campaign tweaking, ROI calculation
  • Detailed monthly reports and email support

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