To help increase visibility within the search engines and to increase monthly visitors to the website, Idea Envy’s first step was to implement search engine optimisation (SEO).
Idea Envy conducted a technical analysis of the site, keyword analysis, and made recommendations for content optimisation to include optimised title tags, meta descriptions, and on-page activities. Idea Envy’s Digital Marketing team created a new site structure design that sung to its true focus of providing the audience to shop easily.
In addition to a search marketing program, Idea Envy outlined a social media marketing strategy to increase the visibility of Itsy Bitsy’s brand online.
As a result of search marketing and social media marketing efforts, more than 80% of the site’s overall traffic comes from the search engines while over 40% of the traffic comes from Itsy Bitsy Social Media Sites and promotional marketing channels, unique visitors have grown by 69%.