The Itsy Bitsy website had been in place for several years, but the site did not meet their current demands. It was not generating much in terms of leads or traffic, forcing Itsy Bitsy to rely on traditional media for its marketing strategies. The objectives, therefore, were to:
increase website traffic and engage the audience through Social Media.
To help increase visibility within the search engines and to increase monthly visitors to the website, Idea Envy’s first step was to implement search engine optimisation (SEO).
Idea Envy conducted a technical analysis of the site, keyword analysis, and made recommendations for content optimisation to include optimised title tags, meta descriptions, and on-page activities. Idea Envy’s Digital Marketing team created a new site structure design that sung to its true focus of providing the audience to shop easily.
In addition to a search marketing program, Idea Envy outlined a social media marketing strategy to increase the visibility of Itsy Bitsy’s brand online.
As a result of search marketing and social media marketing efforts, more than 80% of the site’s overall traffic comes from the search engines while over 40% of the traffic comes from Itsy Bitsy Social Media Sites and promotional marketing channels, unique visitors have grown by 69%.