It’s raining videos everywhere and the downpour is just getting heavier by the day. Well, what do you expect? Creating videos is now easier than ever and studies show that user engagement is the highest with videos. So can you blame companies for coming out with the most innovative and engaging videos about their services?
However, did you know that a recent report states that 55 percent of people watch videos online every day? That using the word ‘video’ in an email subject line boosts the chances of your mail getting opened by 19 percent? In such a scenario, why should you and your company lag behind in tapping the growing potential of video marketing? While corporate and event videos are completely in, another unique way of marketing yourself is through explainer videos.
What is an explainer video, you may ask? Well, it is a short animated video that quickly explains the principles and focus of your company in brief yet engaging manner. In other words, it is just what you need in this day and age when the attention span of social media users is really short and when statistics reveals that nearly two-thirds of consumers prefer a video that goes no further than 60 seconds.
A good explainer video is simple and to the point, while at the same time educating your viewer and potential clients about why your services are the best for them in the market. It’s the perfect tutorial of sorts for your new clients as it provides them a simple overview of your work. But at the same time, it engages your existing clients in an informative yet entertaining way.
Since explainer videos are short and easier to edit, they are highly adaptable, thereby saving you the hassle of creating a different video for YouTube, social media, your official website and so on. You can create just one and have a long-lasting impact!
While we can go on and on about the advantages of a video, we also boast of a team that makes excellent videos that has satisfied clients for a long time. We have experts who can assist you personally in getting the video of your choice. From conceptualizing to shooting and editing, we can help you make the best explainer video that is sure to grab many an eyeball. So if you want to make an explainer video for your brand but don’t know where to start, look no further than us.