Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
Email marketing occurs when a company sends a commercial message to a group of people by use of electronic email. Most commonly through advertisements, requests for business, or sales or donation solicitation, any email communication is considered email marketing if it helps to build customer loyalty, trust in a product or company or brand recognition. Email marketing is an efficient way to stay connected with your clients while also promoting your business.
With email marketing, you can easily and quickly reach target markets without the need for large quantities of print space, television or radio time or high production costs. Thanks to effective email marketing software, you can maintain an email list that has been segmented based on several factors including the length of time addresses have been on the list, customers’ likes and dislikes, spending habits and other important criteria. Emails are then created and sent out to specifically target members of your email list, providing them with a personalized email detailing information that they are interested in or have requested. This helps promote trust and loyalty to a company while also increasing sales.
Can Spam Act
The CAN–SPAM Act of 2003, signed into law by President George W. Bush on December 16, 2003, establishes the United States’ first national standards for the sending of commercial e- If you’re ready to send the campaign to your subscribers, click the Send button. The Prepare for launch modal will appear. To confirm your send, click Send Now. Your campaign is on its way!
Email Marketing is Targeted. Email marketing solves all the inherent problems of non-targeted marketing
Email Marketing Increases Brand Awareness.
Email Marketing is Easily Shareable.
Email Marketing is Measurable.
Email Marketing is Cost effective.