In order to get a clear overview of Acquledge digital presence and establish a baseline for improvement, Idea Envy began its work with conducting a complete on-page optimization review of their website. An off-page link building campaign was undertaken to improve the quality and quantity of external links to Acquledge website.
On-going SEO development and maintenance was provided by Idea Envy with a goal of continuous improvement of Acquledge search rankings. On-page content optimisation has helped to protect and improve website rankings, even with increased competitive SEO pressure from other local competitors.
In response to the evolving requirements of the search engines, Idea Envy introduced content production and blogging to its expanding mix of client services. Since then, Idea Envy has produced a weekly blog post on Acquledge website, providing high quality, relevant, and fresh content for the website, meeting the information appetites of both prospective students and search engine spiders.
Also, we introduced Acquledge to more social media channels to increase online presence, shared blogs and targeted messages and generated weekly reports to track community growth.
Acquledge, website experienced a significant increase in visits and goals. In all, the changes and tactics implemented by Idea Envy resulted in a 49% increase in organic visits 65% increase in total goals.