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  • 08
  • Jun
  • 2017

Why will 2017 be the year of Video Marketing?


Pictures speak a thousand words. So what happens when a string of photographs are merged together to make a montage or video? Well, it probably speaks a million words. Video technology dates back to as early as the 1950s and has only evolved over the years. Remember the classic track ‘Video killed the radio star’? Well, could you blame the video for overtaking the world of radio?

Coming back to the present, videos form an inevitable part of the worldwide web today. Every other website is peppered with interesting videos and search engines even have a separate segment for video results. With live broadcasting taking Facebook, Instagram and Twitter by storm, one can safely say that videos are also ruling the world of social media. And you were wondering why many companies take to videos for marketing and promotions?

If you are a start-up or business owner and still not convinced about the humongous impact that videos will have on your company, here are a few reasons and facts why you should upload some videos on your website and social media pages too.

  • The current generation prefers to watch a video more than read an article. Statistics show that most 18 to 24-year-olds spend at least 36 minutes per week viewing video content on smartphones. Now that’s a huge segment, isn’t it? So if you want to get the attention of the youth, the best way to do so is via videos. Remember to keep it short, informative, engaging and entertaining.
  • While most social networking sites started with the idea of posting comments and photographs, all have gone the video way today. Most have even added the feature of live video that is a great hit with the users. While Facebook launched 3600 Video, Live Video, and Lifestage (A Video-Centric App for Teenagers), Instagram started 60-Second Videos and Instagram Stories. Even WhatsApp has the video feature in its recent feature Status while Twitter has Periscope. So the more videos you churn out, the darker your mark in the world of social media.
  • Ever logged onto Facebook or Twitter and seen a video being shared by many? Happens almost every time you log on right? Well, the chances of a video going viral are much more than that of an article. Social networking websites to encourage video content. Surveys show that 500 million people are watching videos on Facebook every day while Snapchatters watch 10 billion videos a day!
  • Wouldn’t it be amazing if your company was the first to pop up during a Google search result? Well, here’s some good news. Did you know that you are 53 times more likely to show up first during a Google search if you have a video embedded on your website? YouTube, which is owned by Google, is the second most popular social network in the world. So, what are you waiting for? Go ahead and get started on your video right away.
  • Most customers say that videos help them understand a business or product better. In fact, two out of three people prefer to watch videos than reading the text. Studies also show that 74% of users who watched an explainer video about a product subsequently bought it. Hence, videos definitely boost your sales and image.
  • Videos increase the number of clicks on your website and also help visitors stay for a longer duration. Research shows that more than three out of five consumers will invest two minutes in a video that explains a product that they desire. Of these, 37% will watch a video for over three minutes.
  • A video can be made with different subtitles, thereby making it easier for you to communicate to your target audience in several languages at one shot. Since the message is coming directly from the source, you don’t have fear about your message getting lost in translation too.